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Plunkett Energized as Fueled Director of Internet Marketing
Internet Marketing Company Hires Web Guru to Lead Creative Division

DALLAS – April 11, 2005 – Fueled Communications, an innovative new Dallas-based Internet marketing agency, today announced Steve Plunkett as director of Internet marketing. Boasting more than a decade of experience with online marketing and search engine optimization, Plunkett continually compares his work to child’s play.

“When I was a kid, I ruled at video games. My initials were in the top scoring positions of gaming units all over my neighborhood,” Plunkett said. “Successful Internet marketing is a whole lot like getting high scores on a video game except that my arsenal no longer includes laser beams and bonus lives. Now I use organic search engine optimization to get customers on the front page of results. This is a serious game, and the real goal is to score big for Fueled clients.”

Fueled Communications also provides a wide array of results-oriented services including website development, strategy and planning as well as pay-per-click advertising. Companies realize the need to develop and maintain an informative, easily navigable web presence. But ongoing search engine optimization (SEO) can produce larger sales numbers for Fueled Communications clients long after the site is launched.

Search engine optimization requires almost daily attention to ensure desired results. Prioritization standards, hierarchy strategies and algorithms can shift without notice at any given moment on any or all Internet search engines. Managing this ever-changing dynamic requires a vast time investment most companies are ill equipped to provide. Fueled clients forgo the workload but still profit from its expertise.

“Some people still see optimization as just another marketing tool. In reality, it’s the most important step companies can take toward building successful business,” said Pam Watkins, Fueled Communications president. “Steve was into Internet marketing before most of us knew what ‘logging on’ meant. He has the experience to keep Fueled clients at the top of the page”

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