B2C Social Networking Services
Online communities like MySpace, FaceBook and Friendster are growing like wildfire. Once reserved for rock bands and teenagers, social networking has expanded to include millions of single adults. Demographics like these make social networking a perfect way for some businesses to reach a highly coveted market in an incredibly cost-effective, viral way. Even better, they can target their marketing like nobody's business. When each person registers as a member in these communities, they complete a user profile. Smart marketers can use this information to reach only the people they need to reach.
Let's say you own a sporting goods store and you have excess inventory of women's workout clothes in medium and large sizes. You can have a "virtual closeout sale" and target your advertising only to women who are 23 to 33 years old, stand 5' 3" to 5'9", weigh between 130 and 160 pounds, earn $50,000 to $60,000 a year and live in one particular ZIP code. That's just one example. There's all kinds of information to cross-reference. Education, birthdays, smoking habits, occupation.the point is, you can target your marketing like never before.
Our consulting and development services can determine if social networking is right for your business, and, if so, how you can capitalize on it while maintaining your company's brand image and messaging.
Check out our Corporate Blog Development Services
About
Us | Experience
|
Services
| Clients
| Contact
Us | Home
|
