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CPS Clicks Fueled to Raise Position in Crowded Human Resources Market
Dallas-based marketing agency to help elevate awareness and accelerate growth

DALLAS – November 28, 2005 – Today's human resources industry is a lot like Wall Street at the opening bell. On the trading floor - and in the human resources marketplace - it's jam-packed and noisy as everyone tries to be heard over the person standing next to him or her. CPS Human Resource Services wanted to make sure that they could be seen and heard in such a market. That's why Sacramento, Calif.-based CPS chose Internet marketing specialist Fueled Communications to help with its repositioning efforts.

"CPS provides exceptional HR services, but it can be a challenge to make our messages heard through all the noise in the marketplace," Geralyn Gorshing, senior manager for marketing for CPS, said. "Having had a former relationship with the agency, we knew their unique approach to building position based on market research was exactly what we needed to reposition ourselves to accelerate growth."

CPS is a governmental agency committed to improving HR in the public sector by providing practical solutions for all levels of government, school districts, colleges and universities, and nonprofit organizations throughout the United States and Canada. For more than 70 years, CPS has offered myriad services ranging from examination services, to consulting and executive searches.

“The human resources market is so clamorous and filled with ambiguity that it's challenging for anyone to notice the admirable service CPS provides.” Fueled COO Mike Crawford said. “By bringing Fueled and our distinctive strategies on board, CPS is sure to be heard above the rest.”

About CPS Human Resource Services
As a government agency, CPS is helping to improve human resources in the public and nonprofit sectors. CPS provides a full range of HR management and consulting, examination, certification, licensing, and executive search services to more than 1000 local, state, and federal government agencies, public utilities, associations, nonprofits, and other organizations throughout North America. CPS Human Resource Services has more than 10 offices across the country. A 10-member public agency board of directors governs CPS: City of Anaheim; California State Personnel Board; East Bay Municipal Utilities District; Hayward, Unified School District; City of Las Vegas; City University of New York; Sacramento County; City/County of San Francisco; Sonoma County; and Wisconsin Office of State Employment Relations. CPS Human Resource Services is the 2004 winner of the Sacramento Workplace Excellence Leader Award.

For more information about CPS Human Resource Services please visit their website at www.cps.ca.gov

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